Congratulations to online card retailer Moonpig after their announcement that they will no longer sell images of brachycephalic dogs such as pugs and French bulldogs.
Many brands have exploited such dogs for advertising purposes, often with a sick irony. BullDog Skin Care using a severely compromised dog with probable skin problems, Vitality Life Insurance using an image of an extremely achondroplastic Dachshund with an obscenely long back are just two examples.
Hopefully where Moonpig lead, others will follow. We live in a culture that is so quick to take offence over trivialities that may not even possess the perceived connection, so how can we, in all conscience, still find deformed phenotypes in dogs attractive? Not displaying them in advertising may help to dispel the normalisation of illness and pain that these dogs suffer and reduce their popularity.